|
Los Angeles, CA
(October 15, 2021) – Indigenous Mexican American R&B
bilingual songstress, FLORES,
releases powerful single “Mayahuel”
produced by longtime collaborator, writer & producer Maths Time Joy
(Mahalia, Gallant, Kevin Garrett, Sinead Harnett). The track’s
razor-sharp lyrics and visually stunning visuals foreshadow FLORES’ highly
anticipated and forthcoming project. “Mayahuel” was
premiered yesterday on Grammy.com’s
Press Play series with an intimate and acoustic
performance of the song to close out Hispanic Heritage Month.
“I wanted
to pay homage to the female deities of our indigenous ancestors. I wanted
an omnipotent voice that was seeking retribution for the exploitation of
her love, land, or her body. It isn’t merely a sad love song, but an
emancipation from Machismo,” explains FLORES
about the track named after the goddess Mayahuel from Aztec Mythology.
The single is paired with a
striking visual directed by documentarian and filmmaker, Mariano Renteria Garnica, whose
work has been showcased in the iconic Cannes Film Festival and is part of the
Mexican Film Institute (IMCINE). The video was filmed in her hometown, El Paso,
TX, and conceptually refers to the violence women in that region for so long
have endured. It highlights the femicide of Las Muertas de Juarez an
issue that FLORES’
hometown had been tackling for decades. Her intention was to create an
unsettling emotion surrounding the vulnerability of women and young girls and
the role of the male in various forms, being at the epicenter of societal
change.
Having previously released four songs independently, amassing +9 million streams on
Spotify alone, and being co-signed by Pigeons and Planes as “the future of RnB,” FLORES is
poised for stardom. Her performance on the highly revered music series COLORS where
she sang her most popular single to date,
“Oceans," and has massed over 1 million views.
FLORES
spent 2020 crafting her debut project touching on immigration, cultural
identity, colonization, and gender roles. Her music tackles the issues at the
forefront of modern-day America and speaks for an often forgotten demographic.
Stay tuned for new music and more news on FLORES coming soon!
|
