Since the recent launch of her career, NATYASH has defined
herself by being daring in her experimentation. “Malosa,” the second
single from her first album, is no exception. On this new track, she fused four
genres of the same musical line (reggaeton, Dominican dembow, guaracha and
Brazilian funk), resulting in a completely innovative creation that aims to
connect music lovers and blow their minds. This musical offering from NATYASH
will be one of the biggest releases of 2022.
“Malosa” describes a
commanding and empowered woman that makes her presence known, leaving everyone
speechless, and was written by NATYASH herself with Giovanni Toro and
Sebastián Barreto. The single also features the production of the renowned
Medellín-based producer “Boxian.”
“Music has evolved like everything else, and ‘Malosa’ is the
perfect example of being able to fuse sounds that have been mutating...And not
to mention the video, which was a very ambitious project because we made it in
a metaverse,” the artist explained.
The music video that accompanies this release is a groundbreaking
production because NATYASH is the first Latin artist to create one
completely within the metaverse. The singer is no stranger to digital trends,
and for months she has demonstrated a strong interest in the wold of the
metaverse, including NFTs, of which she already has a collection for sale. She
is currently developing a universe for enjoying virtual concerts through the
Landian metaverse, created on Unreal Engine. Jaime Gómez directed this
audiovisual piece and the production, development and launch was entrusted to
Landian, which conducted a beta test with NATYASH and her dance team
through motion capture suits and facial expression recognition systems in real
time.
The audience, largely belonging to Steer Meta’s technical team,
was able to interact with the artist through their avatars’ reactions and
tridimensional elements within the scene. Thanks to this technology, it was
possible to accomplish this historic project for Latin music in realistic and
immersive environments, thus creating an unprecedented work of art.
