Rising
star Ambar Lucid is defying the norms. The Dominican / Mexican
songstress has been at the forefront of the new wave of Indie Latinx
artists in America and has no plans to slow down. Today, Ambar unveils
her highly anticipated EP Get Lost In The Music. Ambar's eclectic sound and dynamic lyricism continues to take her listeners to her own dimension. The entrancing "Un Animal (Divina Existencia)" leads the way with a vibrant, acid washed visualizer that embraces the journey within - watch here. Get Lost In The Music EP further solidifies Ambar as a trendsetter in Latinx-style pop music and sets the stage for future releases. The EP also solidifies her as a trendsetter in Latinx-style pop music and sets the stage for future releases.
Additionally Ambar celebrates her first TV appearance in the critically
acclaimed Netflix series Elite, showcasing a newfound acting ability and
performing two original tracks, "Fantasmas" + "Questioning My Mind".
The EP comes in the wake of her latest single Get Lost In The Music, a retro inspired song paired with a kaleidoscopic video that continued Ambar's spiritual music journey while showcasing her hispanic pride - watch here.
Drawing inspiration from Ambar's own passion for astrology and tarot
card reading, the video is riddled with Hispanic staples, including
lotería-style cards with a strong resemblance to herself,
vaquero-inspired outfits and a woman embellished with Dia de Los
Muertos-style makeup. The 20 year old's lyrics also manage to
effortlessly slip between Spanish and English when it suits her mood or
the composition--effectively drawing an image of her culture and
upbringing. Her highly acclaimed single "A letter to my younger self"
serves as an evaluation of the effects of her father's deportation and
has accumulated over 19M streams. In addition, Ambar released a
documentary chronicling the reunion of her and her father called
Llegaron las Flores - watch here.
Get Lost In The Music is an anthem for letting go of all the negative in the past year and, well, getting lost in the music.
Ambar
was raised not too far from New Jersey and spent her childhood dreaming
of a brighter future singing to her abuela, and finding refuge in pop
artists such as Kali Uchis, Lady Gaga, Kesha, Selena Gomez. Her dreams
eventually manifested themselves into reality as she soon realized that
music was and could be her destiny. An ambitious and multi-talented
artist, she developed into a self -taught ukulele, piano, and guitar
player. With her new skills formed by Youtube and her dreams of being an
artist, she began to upload her music to Soundcloud. There, her
superior command of music and it's components inherently attracted a
large and passionate fanbase who would eventually contribute to nearly 4
million views on Youtube.
On a mission to touch as many souls as possible, Ambar
is manifesting radical self love and empowerment with her music. In her
own words, "I'm healing our generational trauma." With 500K monthly
listeners on Spotify and over 50K followers across social media, Ambar
is continuing to do just that. Gaining praise from renowned media such
as Pitchfork, The Fader, NME, Complex, to name a few, Ambar is a true One to Watch and is included in Fender Next Class of 2021. With Ambar, the future is as free-flowing and unpredictable as herself--be on the lookout for surprise appearances this summer.
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ABOUT AMBAR LUCID
Perhaps
unsurprisingly, Ambar knew at a young age that she wanted to make music
professionally someday, however, her upbringing made it seem like a
"very unrealistic thing to want to be an artist." Undeterred, she
convinced herself that music was her destiny. Around the same time, she
began uploading song covers to YouTube, but it wasn't until she went
through her first real breakup at the age of 15 that she realized she
had her own unique stories to share. Ambar strummed the pain away on her
guitar and recorded the song in a voice memo. In that moment, she
officially became a singer-songwriter in her own right. Not long after,
she began uploading her original songs to SoundCloud—folk-tinged,
bilingual indie pop and R&B tracks tackling the hopelessness and
sadness that teens often face in today's complex world. Songs such as "A
letter to my younger self" and "Mar de Llanto'' allowed Ambar to
navigate her struggle with depression and the feeling that even her
loved ones thought she was "crazy" for following her dreams. In her
later teens, Ambar's sonic palette began to expand past the shiny world
of pop she'd been so obsessed with as a kid. Soon, she discovered
psychedelic rock, a genre that "changed the game" for her." Coupled with
what Ambar refers to as a "conscious spiritual journey," this
psychedelic discovery sparked a new evolution in Ambar's sound and
aesthetic, creating a whole new world for the dynamic artist: a
rainbow-hued cosmic realm of flowers, mushrooms, faeries, and
butterflies, all enveloped in a soundscape of soulful vocals, trippy
psych-rock, and lush electronics [as heard on her transcendent Garden of
Lucid album, released in 2020]. With more new music on the way,
including an EP due out later this summer, Ambar is on a mission to
touch as many souls as she can through her inimitable sonic
storytelling. | |
