Away From His Hands is Gorhams rendition of the current youth culture found in rodeo and ranch life throughout the Americas. The idea of nature and isolation on a ranch have been a personal preoccupation for Gorham and his research led him from haunting imagery of bullriders and cowboys to uncovering artwork inspired by cattle branding symbols, which are rich in their own distinct meanings.
This evolution of western style incorporates sportswear references, patchwork denim, paisley print scarf linings, worn-in leather vests and a collection of vintage inspired tees. Mr. Gorham has created a cult following through his fitted leather goods and beauty brand Byredo. The collaboration with FRAME is the first-time Gorham has turned his hand to ready-to-wear, with typically compelling insouciance.
The accompanying campaign was cast by Gorham personally and features critically acclaimed Peruvian born but New York/ Los Angeles bred artist and producer A.CHAL. Gorham was first introduced to A.CHALs work by a friend, but it was the young artists personal style that the designer felt really captured the spirit of the capsule for FRAME. The mostly monochromatic images, shot by Torstensson in Los Angeles, mark an aesthetic departure for the brand; further illustrating Gorhams visual narrative of subculture and effortless attitude. A.CHAL follows in the footsteps of the cinematic iconoclasts of former FRAME mens campaigns; Matt Dillon and Willem Dafoe.
